When most companies allocate their business expenses, professional photography is one of the costs they often consider as expendable. The dilemma of whether the cost of professional corporate photography is worth the investment and if they can get by without it is one that is experienced by new businesses and well-established businesses alike.
On other instances, some companies wonder if they can take the pictures themselves or use stock photos. The result is often low-quality photography or photos that look like everyone else’s!
The truth is that every business in every industry can benefit greatly from professional corporate photography. Here’s why!

1. Showcase your team

These days pictures are worth at least a thousand words – probably more! Photos enable the companies to show their clients and customers their team. In this day and age, consumers like to see the products for themselves before they make a purchase. Product photos with your team in them gives your company more context.

2. Your photos speak for your business

Often times the cost of professional photography makes it tempting for business owners to take photos themselves or find a lower cost alternative to hiring a professional corporate photographer. If this thought crosses your mind, remember that: photos represent the business. Low quality, unprofessional photos will communicate the same about your organization. A professional photographer from the Luminous Productions team, for example, will always have more experience, the right equipment, and professional editing skills.
3. Photos of your team build trust
Stock photos is one alternative that some organizations consider when they feel a photo shoot with a professional corporate photographer might be out of reach. While stock photos are certainly helpful for some purposes, they are not the best way to showcase the people behind your company. Why? Because they are not photos of your team.
When people visit your organization’s website, they want to get to know THE COMPANY! Stock photos don’t help them do that. When a client visits your office and sees the same people he saw on your website; this builds trust. The best way for potential customers to get to know the business is by showing them actual photos of the business, the team members, and the products.

4. Images Can Help Your Company Get Found On the Web

There are many elements to SEO, and one element is images.
Optimized photos can help a company’s website get found in the image results and perform better in the overall search results. They can also help to engage customers and keep them on the site for longer, or encourage them to choose your company over a competitor.

Remember that your company is not only about the products, services, location or results. It is also about the team that works there. On the occasion that a prospective client searches the name of our CEO at Luminous Productions, for example,  his photos will lead back to our company website, these can help us get found online.

5. Professional Photos are Versatile Assets

Online, photos can be used to make the website infinitely more personalized and more engaging. Photos of your team enjoying their work can also be used to build a brand on LinkedIn encouraging more people to want to work for your company.